Tiger Balm’s leadership position as an innovator and modern-day pain relief specialist is well recognised by many renowned brand experts.

It has won many awards over the years, but one of the most outstanding awards it won was the prestigious Heritage Brand Award clinched in 2005. Jointly organized by the Association of Small and Medium Enterprise (ASME) and Lianhe Zaoboa in Singapore, this win is testament to Tiger Balm’s commitment to building a brand that stays relevant to consumer’s demands over the years.

Another impressive achievement would be the Singapore Brand Award that Tiger Balm clinched in 2002. Organized by International Enterprise Singapore (IE Singapore), this award re-enforces Tiger Balm’s dedication to building a strong and valuable Singapore brand. To date, Tiger Balm has been ranked among Singapore’s top 15 most valuable brands five times running.

Tiger Balm’s place as an distinctive icon of Singapore is also well acknowledged. It was identified as one of the top national design icons over the past 40 years  by the Designers Association of Singapore (DAS).